¡®Haechandle integrates fermented sauces with health and a better quality of life. The logo
symbolizes the energy of life being supplied by a field bathed in sunlight.¡¯

The red rectangle symbolizes fields rich with health and goodness and the gold oval stands for the
energy oflife created by sunlight.
The word mark ¡®Haechandle¡¯ exhibits the image of quality and excellence found in every Haechandle
product. This BI represents a commitment to making Haechandle¡¯s authentic Korean fermented
sauces the premier, most recognized Global Sauce Brand.